Ipsos.Digital Solutions
Powerful testing, made simple. Address specific business challenges with targeted consumer insights for innovation, creative, or custom research projects.
Test your ideas and concepts
Be sure your innovation will drive consumer trial.
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Identify winning claims, varieties, names, and visuals
Make each element in your marketing mix count.
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Quickly screen your packaging
Be confident your packaging will outshine your competition.
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Evaluate video or static ads
Quickly evaluate and optimise your creative (such as video, out-of-home, print, audio and instore) to power brand growth for animatics/ finished creative.
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Evaluate ads in Facebook, Instagram, TikTok & YouTube
Fuel your digital advertising impact with in-digital context assessment.
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Ignite early-stage creative
Quickly screen your early big ideas and early creative routes (videoboards, storyboards and other early-stage material).
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Scale ad evaluation in as little as 15 minutes
Assess your social media and video ads (as many as 100), with AI powered predictions, fuelled by human intelligence.
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Fast track your business decisions
Get speedy answers to any business challenge.
View Solution DetailsInnovation Evaluation
We are innovation experts with validated tools and unparalleled expertise, whether you are screening simple marketing stimuli or evaluating full concepts, our consumer centric and behavioral science powered approaches will help you uncover the true potential of your innovations with speed and confidence.
Test your ideas and concepts
Be sure your innovation will drive consumer trial.
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Identify winning claims
Ensure every claim will resonate with consumers.
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Select high-potential varieties
Align your varieties with consumer preferences.
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Choose an effective name
Maximize appeal with the best product or service name.
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Pinpoint the best performing visuals
Move forward with the most impactful visuals.
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Quickly screen your packaging
Be confident your packaging will outshine your competition.
View Solution DetailsCreative Evaluation
We are communication experts who combine art, science, and knowledge to help our clients achieve their business goals through creative excellence. We cover the entire creative development process with the goal of bringing back the magic. Our Creative Assessment solutions are designed to assess and maximize creative potential to achieve short- and long-term effects for your brand.
Evaluate video or static ads
Quickly evaluate and optimise your creative (such as video, out-of-home, print, audio and instore) to power brand growth for animatics/ finished creative.
View Solution Details
Evaluate ads in Facebook, Instagram, TikTok & YouTube
Fuel your digital advertising impact with in-digital context assessment.
View Solution Details
Ignite early-stage creative
Quickly screen your early big ideas and early creative routes (videoboards, storyboards and other early-stage material).
View Solution Details
Scale ad evaluation in as little as 15 minutes
Assess your social media and video ads (as many as 100), with AI powered predictions, fuelled by human intelligence.
View Solution DetailsFastFacts
FastFacts is the customizable digital research solution built for speed and precision. Powered by cutting-edge tech and expert insights, it streamlines your research journey to deliver highly qualitative and actionable results faster and smarter than ever.
Fast track your business decisions
Get speedy answers to any business challenge.
View Solution DetailsGenAI Social Insights
AI-powered insights software to help you make better, faster business decisions with social data (social networks, blogs, forums, media, search, rating & reviews).
Signals GenAI - Actionable insights in mere minutes
A pioneering Generative AI platform that transforms millions of social data signals into impactful insights in less than 60 seconds through 3 simple clicks.
Simstore Solutions
Simstore is Ipsos virtual research technology platform helping clients quantify winning strategies through simulated brick & mortar and e-commerce shopping environments.
Syndicated Solutions
We offer global insights into a variety of topics and audiences with our syndicated reports.
What The Future
What the Future is an award-winning strategic foresight magazine. Each month, WTF takes a deep dive into a topic with exclusive data and expert interviews to highlight the trends and players of today that will shape tomorrow.
Ipsos Essentials
Ipsos Essentials monitors attitudes, emotions, and behaviors as consumers face unprecedented challenges related to inflation, political conflict, health, climate change, inequality, and other issues. With Ipsos Essentials, you can connect with consumers on an ongoing basis as they adapt to the changing world around them.
Ipsos Global Influentials
Backed by Ipsos’ industry-leading methodological expertise and polling capabilities, Ipsos Global Influentials is the industry’s longest-running, most in-depth, and most widely used study on high-income consumer behavior. Discover insights on brand positioning and strategy, product innovation, marketing, and more with over 90,000 interviews (including 16K company leaders) on what this hard-to-reach audience is doing globally, each year.
Alcohol Consumption Tracker (ACT)
Provides occasion-based insight at both a macro and micro level typically not cost-feasible with a proprietary study. Relevant for Beverage Alcohol makers, distributors, and retailers alike, subscribers gain expanded insight into the consumption behavior of Americans and Canadians.