Claims Testing

Screening claims, attributes or short statements.

From $5060

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What it is

B-sci empowered fast screening tool for short, text-based marketing elements, such as claims and product attributes.

A gamified, choice-based approach to claim/attributes testing that better identifies what is catching the consumer's attention and driving interest in communications.

What it does and why is it better than other
fast screening tools:

1

Allows you to identify best-performing claims and attributes with confidence.

2

Captures rational and deliberate choices consumers make assessing the stimuli.

3

Indirect attention and excitement captured through response time to choices.

4

Combining direct preference and indirect passion and conviction allows better discrimination and confident decision making.

Methodology

Behavioural science principles state that a context for choice is key for screening marketing elements. Using Ipsos' proprietary Duel methodology, respondents are taken away from scaled responses and are instead forced to select their preferences in a series of head-to-head contests.

Duel combines this stated preference with a proprietary response time component - uncovering indirect excitement and passion towards the stimuli.

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What is delivered

Preference

Consumer's direct, stated preference.

Punch

Consumer's excitement or indirect reaction to items.

Promise

A composite measure combining both Preference and Punch, for confident decision making.

PREFERENCE VS. PUNCH - TOTAL

DETAILED FINDINGS: PREFERENCE AND PUNCH - TOTAL

PROMISE SCORES - TOTAL

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