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Simstore Price

Predicting shoppers’ reactions to price is key for creating a successful price strategy. Simstore mimics real-life purchases to estimate market reaction to price changes for both existing and new products. We combine virtual store research with discrete choice experiments. Simstore helps you create a winning price strategy for your new product or existing line by predicting price sensitivity, willingness to pay and cannibalization.

From $30k

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Pricing has proven to be the most efficient marketing tool to maximize innovation potential, increase market share and restore category value.

Simstore Price


Understand Market Impact


Measure Source & Loss


Simulate Market Reactions

What is Simstore

Simstore is Ipsos virtual shelf technology platform helping clients quantify winning strategies through simulated brick & mortar and e-commerce shopping environments. With Simstore clients can get to the root of how shoppers make decisions, improve navigation, and optimize retail conditions and measure success of new products and package designs.

Why Simstore?

Virtual shopping simulations capturing changes in shopping behaviour

Virtual shopper research experts

With 15+ years experience in virtual shopper research, we help you translate insights into action.

World class shopping environments

We provide highly realistic recreations of all kinds of shopping environments, both online and offline.

Outstanding research platform

Our digital platform SimstoreTM is highly flexible and interactive. Securing both validity and speed.

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