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Simstore Planogram

An effective shelf layout is key to drive brand and category sales, and to improve shopper experience. Simstore replicates the real-life purchase situation, measuring behaviour in a realistic and competitive environment. Simstore Planogram Optimization measures the impact of planogram and/or POS, guiding your planogram implementation strategy.

From $30k

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Changing shopping behavior requires a distinctive and appealing shelf layout and strong disruptive messages at point of purchase.

Simstore Planogram


Drive brand & category sales


Simplify navigation


Enhance shopper satisfaction

What is Simstore

Simstore is Ipsos virtual shelf technology platform helping clients quantify winning strategies through simulated brick & mortar and e-commerce shopping environments. With Simstore clients can get to the root of how shoppers make decisions, improve navigation, and optimize retail conditions and measure success of new products and package designs.

Why Simstore?

Virtual shopping simulations capturing changes in shopping behaviour

Virtual shopper research experts

With 15+ years experience in virtual shopper research, we help you translate insights into action.

World class shopping environments

We provide highly realistic recreations of all kinds of shopping environments, both online and offline.

Outstanding research platform

Our digital platform SimstoreTM is highly flexible and interactive. Securing both validity and speed.

Get a quote

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