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Simstore Assortment / Line Optimization

Retail space is limited and many products overlap. Finding the optimal product line with existing portfolio and innovation is about understanding how much each SKU contributes to the line in order to maximize reach. The Simstore platform mimics real-life purchases and enables testing of different line strategies for new products or existing portfolio in a competitive environment. Simstore helps you optimize your line strategy by predicting the optimal range of products in the portfolio, or an optimized line of offering for your innovation.

From $30k

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Large assortments decrease shopper satisfaction and retailers tend to reduce shelf space as a reaction. We help you maximize penetration by optimizing the retail space for best return of innovation or existing portfolio.

Simstore Assortment / Line Optimization


Understand Market Impact


Measure Source & Loss


Simulate Market Reactions

What is Simstore

Simstore is Ipsos virtual shelf technology platform helping clients quantify winning strategies through simulated brick & mortar and e-commerce shopping environments. With Simstore clients can get to the root of how shoppers make decisions, improve navigation, and optimize retail conditions and measure success of new products and package designs.

Why Simstore?

Virtual shopping simulations capturing changes in shopping behaviour

Virtual shopper research experts

With 15+ years experience in virtual shopper research, we help you translate insights into action.

World class shopping environments

We provide highly realistic recreations of all kinds of shopping environments, both online and offline.

Outstanding research platform

Our digital platform SimstoreTM is highly flexible and interactive. Securing both validity and speed.

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