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Rapid and holistic packaging screening with benchmarking and sales-validated KPIs linked to in-market success. An essential tool to create impactful packaging that captures consumer attention.
Packaging can be the key deciding factor between products.
Packaging is not only important—it’s vital to your marketing strategy.
FastPack is Ipsos’ agile packaging screening solution.
By mimicking real-world consumer reactions, FastPack provides insightful diagnostics and actionable recommendations for packaging to stand out in retail and virtual settings.
At the moment of truth, your packaging either wins or loses.
The split-second at the shelf decides everything. FastPack ensures you win it.
Our methodology measures both gut reactions and rational drivers, revealing exactly what makes shoppers choose you.
Optimize your design, eliminate guesswork, and launch with confidence.
PRS IN VIVO is a global research consultancy specializing in packaging and shopper testing, with decades of behavioral science expertise, helping you understand how consumers truly make real-world decisions.
The latest FastPack update brings PRS IN VIVO’s packaging research intelligence to your development: behavioral science methods, emerging technologies, and insights from in-person Shopper Labs that capture real shopping behavior.
The result? A clearer picture of what drives consumer choice – delivered faster.
An intuitive, gamified experience encourages quick, realistic reactions – replicating the way people really shop.
1
Category Immersion
We drop shoppers right into the buying mindset. Early exercises uncover what actually drives their purchase decisions - giving you a clear read on how your designs truly perform, and why.
2
Instant Engagement
Purchase decisions happen in seconds. We measure your pack's gut-level ability to communicate the right messages, fast. Add eye tracking for even deeper System 1 insights.
3
Rational Deep Dive
Interactive tools let shoppers evaluate pack elements and brand equity piece by piece. You'll see exactly where your design shines - and where it needs work.
See through your consumers' eyes.
Use heatmaps, dynamic visualization and key measures to uncover the top engagement zones, most impactful assets, and visual hierarchy in your packaging.
Available in select markets. More coming soon.
How visible is your packaging and how quickly is it noticed?
At the shelf, every moment counts.
FastPack's Streamlined Shelf puts your packaging head-to-head with key competitors - so you see exactly how you stack up where it matters most. Now with streamlined, intuitive shelf configuration, accelerating your journey to packaging excellence.
Accelerated
Delivers results in as little as 4 hours, with flexible servicing options
Consistent
Maximize the potential of your marketing mix with consistent Ipsos metrics, end-to-end
Validated
Forecast-ready KPIs, competitor benchmarking, and granular diagnostics for optimization
To explore the solution's details and see it in action, request a demo.
FastPack measures what matters, providing holistic direction and enabling bold decision-making.
Pack Composite Index
Measures whether your new pack maintains - or boosts - trial potential
Differentiation
Extent of unique benefits over competitors
Category Drivers new
Uncovers what drives consumer choices, so you know exactly why your design works
Pack Sustainability
Consumer expectations regarding the pack’s environmental contribution
Immediate Communication new
Reveals which assets and imagery consumers register instantly
Hot Zones
Areas on the pack that require adjustments or can remain unchanged
Immediate Associations new
How well the pack performs against competitors on core equity attributes
Equity new
Validates your redesign against its goals, without losing what makes your brand unique
Sentiments
Open-ended feedback on sentiments triggered
Propensity to Buy new
Measures how easily your pack fits into shoppers' regular buying habits
Relevance
Ability to meet consumer needs
FastPack can flex to your specific business challenge, with unique features that drive impactful improvements.
Subgroup Results
Targeted insights among specific audiences of interest
Custom Questions
A range of custom question types to address specific challenges
Tobii Eye Tracking
Pinpoints the hot zones on your pack that grab shopper attention most
Streamlined Shelf
Identifies packaging designs with the greatest potential to standout vs its key competitors
Your secret weapon to designing a powerful pack
Design your project to seamlessly integrate into your marketing strategy. Gain impactful, diagnostic, and action-oriented insights to understand your full sales potential and put your best pack forward.
Get results in as little as four hours
Self-service and assisted options available
Get flexible servicing and pricing options, at the speed you need, and the substance you expect.
To explore the solution`s details and see it in action, request a demo.