Please wait ... you are now redirected to the dedicated dashboard page.


Ipsos works with the world’s leading brands and creative agencies throughout the creative development journey to develop, evaluate and optimize effective creative to grow strong brands.

Creative|Spark is a Creative Assessment solution that fuels the creative process by helping advertisers and agencies to quickly learn, evaluate and optimise creative, to power brand growth. Suitable for video, print, OOH, audio and instore.​

Now available in 42 markets.

From $5900

Start Your Project Request a Demo

What it is

Creative|Spark helps to evaluate the power of your creative to capture and retain Branded Attention and influence short and long term brand effects, by measuring a unique combination of thoughts, residual feelings and immediate emotions, underpinned by sales validated metrics.

Action-based reporting is available in as little as 24 hours

How Creative|Spark works


Distracted Content Exposure

Creative is exposed amongst other content, representing conditions of selective attention to enable evidence based Attention metrics


Observed Short and Long Term Effects

Creative power to influence short term choice and longer term equity, enabled by observational experimental design


Thoughts, Feelings and Emotions

Immediate emotions, residual feelings and cognitive perceptions to enable optimization


Sales Validated Metrics

Linked to real business impact and outcomes


Ipsos Expertise

Creative Research experts to guide and make recommendations to improve

Watch a short video about
how Creative|Spark works

What is delivered

Once the fieldwork has ended, you will receive an email that notifies you when the online dashboard is available.

Creative Effect Index

Validated measure of Short Term Sales Effects.

Equity Effect Index

Measuring the creative’s ability to influence Long Term Choices.

Retained Branded Recognition

The creative’s ability to capture Attention and encode Branded Memories

Choice Effect

Measuring the power of the creative to improve the likelihood the brand will be chosen.

Immediate Emotional Responses

Includes, as standard, web cam measures of immediate facial expressions, enabling emotional affect metrics, for optimization.

Intensity Index

Measures the Residual Feeling left by the creative, leveraging natural language processing sentiment algorithms from open-end text responses.

Social Power

Potential to generate social conversation and earned media value validated to in-market outcomes.

Start Your Creative|Spark Project

Evaluate and optimise creative to grow your brand

Start Your Project

Request a Demo