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Simstore Category Fundamentals

Understanding shoppers’ sub-conscious decision-making process is crucial for successful category management and for a constructive retailer dialogue. Simstore replicates the real-life purchase situation, measuring behaviour in a realistic and competitive environment. Simstore Category Fundamentals identifies the shopper decision tree based on actual choice behavior at point-of-purchase. The insights can be used for building a compelling category offering: optimizing shelf layout, improving in-store and on-pack communication, or to start new product development.

From $40k

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How we make choices is a very sub-conscious process.

We uncover what triggers shoppers to buy at the point of purchase.

Simstore Category Fundamentals

SUCCESSFUL CATEGORY STRATEGY
BASED ON DECISION TREE
1

Shopper drivers

2

Shelf recommendation

3

Portfolio planning

4

Communication

What is Simstore

Simstore is Ipsos virtual shelf technology platform helping clients quantify winning strategies through simulated brick & mortar and e-commerce shopping environments. With Simstore clients can get to the root of how shoppers make decisions, improve navigation, and optimize retail conditions and measure success of new products and package designs.

Why Simstore?

Virtual shopping simulations capturing changes in shopping behaviour

Virtual shopper research experts

With 15+ years experience in virtual shopper research, we help you translate insights into action.

World class shopping environments

We provide highly realistic recreations of all kinds of shopping environments, both online and offline.

Outstanding research platform

Our digital platform SimstoreTM is highly flexible and interactive. Securing both validity and speed.

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