Ipsos works with the world’s leading brands and creative agencies throughout the creative development journey to develop, evaluate and optimize effective creative to grow strong brands.
Creative|Spark Digital places creative in live digital platforms to quickly learn, evaluate and optimize in platform context to maximize media budget efficiency.
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Now available in Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, United Kingdom and United States. Coming soon in more markets.
What it is
Creative|Spark Digital helps to evaluate the power of your creative to capture and retain Branded Attention in live platform context.
Action-based reporting is available in as little as 24 hours
How Creative|Spark Digital works
Distracted Content Exposure
Creative is exposed amongst other content, representing conditions of selective attention to enable evidence based Attention metrics
Observed Short and Long Term Effects
Creative is exposed in a live digital platform representing conditions of selective attention to enable evidence based Attention metrics.
Thoughts, Feelings and Viewing Behavior
Viewing behavior metrics, residual feeling and cognitive perceptions to enable optimization
Creative Research experts to guide and make recommendations to improve
What is delivered
Once the fieldwork has ended, you will receive an email that notifies you when the online dashboard is available.
Creative Effect Index
Measure of short term behaviour change potential
Equity Effect Index
Measuring the creative’s ability to influence Long Term Choices.
Retained Branded Recognition
The creative’s ability to capture Attention and encode Branded Memories
Measuring the power of the creative to improve the likelihood the brand will be chosen.
Potential to generate social conversation and earned media value validated to in-market outcomes.
Measures the Residual Feeling left by the creative, leveraging natural language processing sentiment algorithms from open-end text responses.