InnoExplorer AI

Unlock innovations that resonate on a deeper level

Which innovations will make consumers tick?

Explore your consumer's universe, uncover their unmet needs, and generate ideas and concepts which are built for their behavior change. InnoExplorer AI blends the best of Ipsos human and artificial intelligence to help you discover, define, and develop winning ideas and concepts.

*From $20 000|Available in 61 markets.

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*Price varies by market.

What
is she expecting?

What
is she feeling?

What
is she seeing?

What is her environment?

What lifestyle brought her here?

YOUR consumers’ experiences are nuanced and intricate

We are all uniquely human.

Our decisions are complex, emotional, contextual, and often irrational.

Generic AI models are not built for innovation success

With Ipsos, off-the-shelf AI models get on-the-job training

Authentic Experiences

Fresh, purposeful consumer data to compensate generic AI training data

Innovation Knowledge

+50 years of innovation know-how, distilled in engineered prompts

Vast Databases

AI learns success and failure from databases with +200,000 innovations

To explore the solution's details and see it in action, request a demo.

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Your tool to innovate for your consumers, with your consumers

Unmet Needs

Collect
consumer data

Discover
Unmet Needs

Generate
Ideas

Develop
Concepts

Generate output as good as its input

InnoExplorer AI is trained with fresh consumer data, that is ...

Relevant to your category
Representative of your consumers
Traceable - to avoid hallucinations

Use data that is traceable and trusted

Purposefully collected consumer data is traced and tracked to break the black box nature of large language models.

Data is stored in Ipsos’ secure AI sandbox, Ipsos Facto, that keeps your data safe.

Maximize your in-market potential

InnoExplorer AI enhances the speed and success rates of concept and product development for better in-market performance.

Innovations developed with InnoExplorer AI have achieved 9% higher trial and 10% higher repeat potential, forecasting with 15-30% higher market share, compared to using AI alone.

HI

Human
Intelligence

AI

Artificial
Intelligence

Up to

30%

Higher Market Share

when innovating with consumer data
+ artificial intelligence

To explore the solution's details and see it in action, request a demo.

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Discover InnoExplorer AI

Unlock unmet needs for successful innovation

DETAILED UNMET NEEDS

Unmet Need 1:

Enhancing the appearance of skin in various artificial lighting conditions and in photographs.

Dull and lifeless in low light photos
Lacks radiance under artificial light
Pores look larger in photos
Skin oily and shiny in photos

Reach

14%

Importance

125

Frequency

110

Willingness to Spend

145

Unmet Needs

Descriptions of unmet needs

Aggregate Score

Combines reach, importance, willingness to spend to rank unmet needs

Reach

The percentage of consumers matched with each unmet need

Importance

You solution's importance to address the unmet need

Frequency

The frequency the unmet need is experienced

Willingness to Spend

Likelihood the audience will invest in the solution

Target Audience Profile

Audience by demographics, usage occasions and other characteristics

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Generate impactful ideas that will resonate with your audience

IDEAS FOR SELECT UNMET NEED

Enhancing the appearance of skin in various artificial lighting conditions and in photographs.

NIGHT SERUM

Reach Potential 14%

Chosen for Concept Development

A glow-boosting night serum specially designed to enhance the natural radiance of skin under various lighting conditions. Contains photo-reflective ingredients to give skin a youthful look in pictures, as long-lasting and lightweight, non-irritating, and suitable for all skin types.

HOME DEVICE

Reach Potential 6%

Facial steamer hydrate and rejuvenate the skin, giving it an immediate boost of radiance while minimizing pores and fine lines. Includes red light therapy enhancing the skin's glow under different lighting conditions and on photos.

Ideas

Fully described ideas with unique benefits addressing unmet needs

Reach

The percentage of consumers reached for every one of the ideas

Elevate concepts with higher trial potential

CONCEPT FOR SELECT IDEA

INSIGHT

At social events, I want my photos to capture my joy and energy. But the dullness of my skin under artificial light makes me feel like my inner radiance isn't shining through.

BENEFIT

Introducing Lumina, our premium Night Serum, specially designed for artificial lighting at social events, it boosts your skin's radiance, while expertly hiding pores and wrinkles, ensuring your most radiant self in every photo.

REASON TO BELIEVE

With a unique blend of photo-reflective ingredients, Lumina enhances your skin's glow under any lighting condition. Apply it before your event for an immediate effect and enjoy its lightweight, non-irritating formula, suitable for all skin types.

Concepts

Fully described concepts with relevant messaging components, such as insight, benefit, reason to believe

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Request a Demo to explore the solution's details and see it in action