Creative|Impact
Measure the impact of your campaign in-market on future brand growth. Get clear recommendations to improve future performance, with insights you need to make better creative and media decisions and drive campaign effectiveness.
Our modular set up allows to measure exactly what you need: Focus on total brand KPI shifts or dig deeper to understand creative or media performance.
From $14000
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What it is
Creative|Impact measures the impact of your campaign In Market. Fast. Scalable. Affordable.
Unlike traditional exposure or attention measures, Creative|Impact identifies audiences with genuine campaign memories and links those memories to brand outcomes.
What Makes Us Different
Measures real campaign memory
Connects memory to KPI movement
Works consistently across media channels
Provides clear optimization actions
Campaign Impact: Check in on your brand strategy
Did the campaign cut through and achieve (enough) memorable attention?
Did the campaign significantly impact my main brand KPI(s)?
Did the campaign change brand perceptions and associations?
Creative Reactions: Diagnose your ad quality
How did people react emotionally and spontaneously to the main creative(s)?
How did people perceive the main creative(s)?
Which creative worked best for the brand - and why?
Campaign Effect: Evaluate your media performance
Which media gained most memorable attention?
Which media had the biggest impact on my brand KPIs - and why?
Which media contributed most incrementality?
What is delivered
1
Campaign Attention
Assess whether the campaign captured people’s attention. Compare recognition and brand linkage against industry norms to gauge overall performance.
2
Campaign Impact
Measure if your campaign managed to impact your key brand KPIs, from awareness to perception. Understand the impact for the total campaign and across key creatives.
3
Media Performance
We connect creative recognition with media use to identify the media effects on your brand KPIs. This helps to understand and explain media effectiveness and efficiency.
4
Creative Diagnostics
Analyze and enhance individual creatives within the campaign. Gain insights into the emotional response and assess the creative using diagnostics to uncover both strengths and weaknesses.
5
Ipsos AI solutions and HI strategy guidance
We apply state of the art AI solutions to add more insights to your project results. Our human Ipsos ad experts will define actionable decisions that deliver real business value.
6
Fast results via Dashboard, PPT, XLS
Speed is key! Set up can be done within 24 hours and results are available within 2 days after end of data collection, toplines even faster.
Why Creative|Impact by Ipsos
Memorable Attention
Unique, affordable and scalable measurement of campaign cut through and memorability.
Norms Database
Extensive database for cut through measures and creative diagnostics.
Connects Creative & Media
Holistic view of campaign performance covering your audience, creatives and media.
Scaled globally
Standardized approach to maximize efficiency and learnings across markets, brands, target audiences.
Agile & efficient
Only capture the measures needed: adjust for your desired level of insights, budget & timeline.
Strategy Guidance
Our creative and communication experts will define actionable decisions that deliver real business value.
Discover Creative|Impact
To explore the solution's details and see it in action, request a demo.
Request a Demo