AI-Moderated User Research
Get rich user feedback, faster than ever
Leverage conversational AI to conduct scalable user interviews that uncover the why behind the what.
Validate concepts, understand user needs, and make confident decisions in days, not weeks.
Start Your Project
Is your user-centered design process keeping pace with development?
Your teams are shipping features faster than ever, forcing you to make critical decisions without the user feedback to back them up. You need to understand your users' needs, validate new concepts, and get rich qualitative feedback early in your development cycle.
While foundational, human-led research provides invaluable insights, its time-intensive nature often can't match the speed of modern agile sprints. This creates a critical feedback gap, leaving teams to make assumptions about what users need just as competitors are raising the bar.
Understand your users better, faster
Ipsos AI-Moderated User Interviews provides the rich, detailed feedback of traditional interviews, enhanced with the speed, scale, and cost-efficiency of AI.
We use advanced conversational AI to conduct user interviews. Our deep expertise in research design and ability to train AI on user context and research objectives means you don’t have to worry about trying a new approach to user research. Our UX research oversight makes sure that hallucinations are minimal and quickly identified if they happen.
We have found that this approach delivers four key benefits:
Greater Speed
Move from research questions to actionable insights in a matter of days, not weeks.
Larger Scale
Get a more robust and representative understanding of your target audience by scaling qualitative research.
Reduced Cost
Maximize your budget by reducing the costs of human moderation, translation, and transcription.
Continuous Feedback
Leverage "always on" capabilities to continuously recruit users, validate fixes, and iterate on designs without launching new studies.
How AI-Moderated User Interviews work
We combine best-in-class technology with expert human oversight to deliver insights you can trust.
1
Define & Train
Our UX experts work with you to define your objectives and train the AI moderator to understand your specific category and needs.
2
AI-Moderated Interviews
Our conversational AI platform conducts interviews at scale, supporting 40+ languages and helping participants feel at ease.
3
Validate & Deliver
Ipsos human experts validate the findings and analyse the results to deliver a strategic, actionable report.
It’s not just AI. It’s AI + decades of Ipsos UX expertise
We infuse our AI-powered research with deep subject matter knowledge and our proprietary UX frameworks.
Expert-validated insights
We don't just hand you transcripts. Our team of 175 UX researchers and designers validates every outcome, ensuring your insights are strategically sound.
Extensive research experience
With over 8,300 user research projects completed globally, we know how to navigate complex research challenges and deliver results that drive real impact.
Global & inclusive relevance
Our human experts ensure your outcomes are culturally relevant, no matter the market. We have proven experience with complex user types, including user research with over 1,500 assistive tech users.
Start your AI-Moderated User Research project
Start Your ProjectDeliverables that drive real impact
We provide a clear framework for how your product or service should work.
Depending on your needs, your project can include:
User Insights Report
Including common use cases, user behaviors, motivations, and pain points.
Current & Ideal State Journey Maps
The current use journey and an ideal map that highlights opportunities for innovation.
Design Principles
Customized to guide product development and ensure stakeholder alignment.
Prioritized Recommendations
An actionable plan to fix UX issues and address gaps in the current state.
Get results in hours
User research done your way
Self-service and assisted options available
Get flexible servicing and pricing options that deliver the insights you need, at the speed you expect.