AI-Moderated Usability Testing
Is your product ready for launch?
Uncover critical UX issues before they impact your customers.
Our task-based AI-moderated usability testing gives you the actionable insights and design solutions to launch with confidence.
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Don't let a poor UX drive customers to your competition
A flawed user experience isn't just annoying; it's a direct threat to your business. We know that 45%1 of users have switched companies due to a poor online experience, and 52%2 say a bad mobile experience makes them less likely to engage with a company.
Our clients often come to us with critical business challenges:
"We know our product underperforms, but we don't know why".
"We are preparing to launch a new design and need to make sure it’s intuitive before it goes live".
"We are adding new features and don't want to break the current user experience".
1 Ipsos: Rep sample of n=1050 adults across the UK, May 2021
2 Think with Google Research from 2012
Find and fix issues with 1:1, task-based testing
Ipsos UX can help you find and solve problem areas before they impact your users.
Our process is built on "keeping it real":
Real Users
We identify and recruit the people who will actually use your product. We are experts at conducting research with all user types, from the general public to sensitive populations and highly targeted specialists.
Real Usage
We collaborate with your team to design tasks that are common and critical to your users. Our UX experts then write a dynamic test script with smart, probing instructions.
This enables the AI moderator to go beyond a simple "think-aloud" protocol; it can actively probe for context, adapt to user responses, and ask intelligent, in-the-moment follow-up questions. This process captures the "why" behind their actions and diagnoses the root cause of any confusion or pain points.
The AI + Ipsos advantage
Any AI tool can collect user feedback. Our value is in what we ask and how we turn that data into a clear path forward.
We combine the scale and speed of AI with decades of UX expertise.
Expert-trained AI
Our skilled UX researchers train the conversational AI to be more than a simple moderator. We build a dynamic interview guide with smart, conditional parameters. The AI handles the interviews at scale; our experts ensure the strategic quality of the research.
Quantify your UX at Scale
Because AI-moderation allows for larger, more representative samples, we can reliably quantify your user experience. We can evaluate your UX with our proprietary Ipsos UX Score or even measure how your UX directly impacts Brand Desire, proving the ROI of your design investments.
A continuous benchmark for growth
Use our "always on" capability to create a continuous learning loop. You can benchmark your performance against competitors or best-in-class experiences and test design iterations as you build them, ensuring you're always improving.
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Start Your ProjectA clear, prioritized path to a better UX
We provide a comprehensive set of deliverables that move you from findings to solutions.
UX Issues Rated by Severity
UX issues rated by severity allow you to prioritize your product roadmap.
Actionable Recommendations
Our recommendations address the root cause of UX issues.
UX Score
Users can evaluate your UX for Usability, Relevance, and Design Appeal.
Design Solutions
We can provide wireframes to illustrate possible design solutions to help your team get started.
Get results in hours
User research done your way
Self-service and assisted options available
Get flexible servicing and pricing options that deliver the insights you need, at the speed and scale you expect.