AI-Moderated Interactions
From brief to breakthrough, instantly
Turn weeks of fieldwork into days.
Run hundreds of simultaneous interviews to capture authentic "whys," in 40+ languages, accelerating everything from deep-dive discovery to agile gut-checks into immediate, executive-ready breakthroughs.
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Speed you need, depth you can trust
Grounded in 50 years of Ipsos qualitative craft
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Bulletproof conviction - Replace "gut feel" with evidence-backed strategy. Every insight is hyperlinked to raw video proof, providing an unshakeable audit trail for your most critical high-stakes decisions.
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Intelligent Exploration - Powered by Ipsos IP, our platform uses dynamic probing to "question the answers." Built on 50 years of qualitative craft, and leveraging Ipsos frameworks, it uncovers hidden motivations behind the behaviours
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Radical Scale - Capture the depth of an interview with the breath of a survey. Engage hundreds of participants simultaneously to ensure your qualitative findings truly represent of your global market.
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Unmatched speed - Transform business objectives into executive ready strategies with unprecedented velocity, ensuring you never miss a live opportunity.
How it works
We combine best-in-class technology with expert human oversight to deliver insights you can trust.
From Question to Insight in 4 Steps:
1
Design your Interview guide
Upload your own discussion guide, leverage our expert templates, or get our intelligent AI to build your interview guide.
2
Deploy AI Moderation
Launch conversations at scale. Our platform conducts interviews in 40+ languages, creating a comfortable environment where participants open up.
3
Get Instant Analysis
Receive topline results minutes after fieldwork ends, moving you from raw data to initial insights instantly.
4
Consult the Experts
Need deeper context? Connect with an Ipsos expert for strategic advice and advanced interpretation.
More than AI: Powered by decades of qualitative mastery
We don’t just automate research; we anchor it in human truth. By infusing our AI with proprietary frameworks and deep expertise,
we deliver insights that are true, meaningful and built on our heritage of 50 years.
Proven Leadership
Partner with the world’s most innovative agency as ranked by the Grit Report.
Global Scale, Local Nuance
1,200 experts ensuring global strategy respects local nuance.
Agility on Your Terms
Choose DIY, collaborative, or full service to suit your pace.
Uncover More
Use proprietary IP to intelligently question answers and find deeper truths.
Get results in hours
Deliverables that drive real impact
We provide a clear framework for how your product or service should work.
Depending on your needs, your project can include Automated Executive Summary, Video Highlights, Full Transcripts and a powerful platform that allows you to chat with your data.