A government department

The brief

– to boost the effectiveness of UK communications strategy


– to measure the performance of communications campaigns in terms of awareness, understanding and behavioural responses


– Capibus - Ipsos has tracked the above considerations across twelve waves using a face-to-face omnibus approach


– the delivery of insights that inform communications campaigns, ensuring that they are optimized for success prior to launch

– since the study consolidates a number of supplier studies, our client saves money and accesses a richer dataset for cross-campaign analysis on every wave of the project