A global pharmaceutical company

The brief

– to provide reliable market intelligence to power multi-market, brand-level decisions

Objectives

– to establish the incidence of different oral care products in 20 European countries for market sizing purposes

Solution

– Ipsos advised the client on the optimal methodology/-ies by market. The result was Omnibus multimode, a mixture of on- and off-line methods, with sample quotas to ensure nationally representative and statistically robust results

Outcome

– user-friendly reporting to facilitate analysis by brand and by product, powering agile, smart, strategic decision-making