A global FMCG company

The brief

– to evaluate purchase and usage behaviour in the UK, USA, France and Brazil

Objectives

– to determine the purchasing roles played by men and women in the male deodorant space

– to determine which brands were used/bought most regularly

Solution

– Omnibus - 1,000+ online interviews were conducted in each market

Outcome

reliable, nationally representative sampling, allowing for robust analysis

fast delivery of the results, powering critical, agile decision-making