A global consultancy

The brief

– to deliver market intelligence that signposts future trends and growth areas

Objectives

– to run expert research projects about key consumer trends in the mobile industry in over 35 countries

– to build a project flexible enough to adapt to evolving technological trends while remaining consistent and high quality across all markets (for publication in the client’s annual report)

Solution

– given the target, geographical scope and topic of the project, the online methodology was selected

– Ipsos provided invaluable insights on consumer behaviour based on 54,000 online interviews in 35+ countries conducted in the local language (with seamless translation also provided by Ipsos)

Outcome

– this annual thought leadership study is used to predict trends and future growth by technology, media and telecommunications divisions in the 35+ countries covered by the study