A FMCG client (grooming brand)

The brief

- to raise awareness and drive brand engagement

Objectives

– to raise awareness of the client’s support for the UK LGBT community and Pride*, and boost brand engagement

– to provide media friendly, robust insights into heterosexuals' attitudes towards the LGBT community

Solution

– Ipsos asked carefully crafted questions about a broad range of attitudes and scenarios relating to the LGBT community to a representative sample of over 2,000 UK adults, within Omnibus

– Project turnaround was quick. Including due diligence, the process from concept to the delivery of meaningful results was less than a week

Outcome

– Based on our solid, trustworthy data, our client presented a positive PR campaign on attitudes towards the UK LGBT community to coincide with Pride

* Pride is the promotion of the self-affirmation, dignity, equality, and increased visibility of lesbian, gay, bisexual, and transgender (LGBT) people as a social group.