July 5, 2021
What’s the Next Big Thing in Market Research ?
DIY market research has moved up the agenda and centre-stage. From boardroom to grass roots level, the vital role that self-service research plays in driving smart, agile decision-making has been accepted. The digitalisation of market research, like that of most industries, has risen significantly over the last few years. The global pandemic has accelerated this trend, making the ambitious vision of the democratisation of market research a reality. This attitudinal change has been a long time coming. Driven by new technologies, new channels to market, and constantly evolving customer behaviours, the digital transformation of the research space is essential and beneficial. So now what? What could follow the adoption of simple DIY research tools to get fast answers to essential business questions? What emerging trends are fit to follow this technology innovation? I believe that there...Continue Reading